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How To Ask For the Sale Even If You Feel Uncertain

It’s simple — in order to make money in your business, you must be asking for the sale.articlephoto-resized-300x300

The better you get at asking, the more likely you are to increase sales and to help more people.

Learning the art of asking is crucial to your success.

So, how do you confidently ask for the sale so that you stay top-of-mind with new and existing customers and that when they are looking for help YOU are the one they turn to – without being pushy.

The truth is we are all busy and so many don’t like to ‘pester’ their clients, worried about what the client might think of them, or that they might appear to pushy, if you repeatedly ask for the sale. But had you ever considered that you persisting at asking for the sale is actually ok.

Take Jackie for example…she’s been working with me on improving her money mindset and believing in the value she provides her clients. I set her a task of setting a weekly intention of how much money she desires to bring into her business each week. By having this focus it keeps her financial target close to mind.

On this particular week, she could see that she was behind her target. It was time for action – aligned action. So I had her go through her list of new and existing clients. Then we drafted an email with an offer (and a deadline) and she sent it to them. If there was no response within 2 days, she simply picked up the phone and called them. I gave her this script to use:

For existing clients:

“Hi Jane, it’s Sarah here from [insert company name]. How you going today!?

Oh Great! Now, if you recall, I sent you an email you a couple of days ago. Does that ring a bell?

Okay, super. Well, the reason for the call today is to follow-up on that email. It’s been a while since your last visit and I didn’t want you to miss out on [insert how you help people] so if you have 60 seconds, we can make a time for your next appointment. Got a minute to book the time?

If a client is on the fence about working with you, or is a new prospect, send them the email first then use this phone script:

“Hi Jane, it’s Sarah here from [insert company name]. How you going today!?

Oh Great! Now, if you recall, I sent you an email you a couple of days ago. Does that ring a bell?

Okay, super. Well, the reason for the call today is that I’ve set aside some time for some complimentary strategy sessions and thought of you, and would love to lock in a time for us to connect and discuss [insert how you help here]. So if you have 60 seconds, I’d love to make that time with you. Got a minute to book the time?

Do Business With More Asking

Asking for the sale works like this: you provide your clients with a reason to engage with you, being sure to ‘speak their language’. This could be via blogs, video, Social Media posts, free offers, e-book, cheat-sheets etc. Next you encourage your client to connect with you by sending them an email or interacting with them on social media, putting an offer in front of them aka asking for the sale. Then you engage with them by following up with the email and again, asking for the sale. The cycle repeats from there.

The key is knowing that with every interaction you are having with your client, it is not coming from a place of pushing. It is coming from a place of genuine care and wanting to help.

As Roald Dahl said Nobody gets a nervous breakdown or a heart attack from selling fuel to gentle country folk from the back of a tanker in Somerset.”  They have a need. They need fuel. Your clients are no different.

What do you need to take responsibility for, claim and create – today, to meet your weekly financial target?

Think about it. Set the intention of being of service. Then take aligned action.

Love

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