10 Apr Do You Have A Rapid Aligned Marketing Plan?
Learning to build your business is like learning to walk. Sometimes you are going to fall over (that’s the fear and doubt creeping in), and you’re going to scrape your knees (that’s a client saying no – or an event bombing).
As part of your growth to becoming a success entrepreneur these are quite normal, but the key lies in having the strategies and so you can avoid the ‘stinkin thinkin’ setting in. You know, the ones that sound like this:
“Is this really what I’m supposed to be doing?”
“It’s not supposed to be this hard”
“I feel like I’m putting in so much effort yet I’m still not seeing a profit.”
“When I talk about my business to others what if they think I’m not good enough?”
Firstly, know that you are NOT alone. We’ve all been there (and then some!). One of my favourite quotes is “It takes 10 years to become an overnight success!” Think of the “10 years” it’s taken you to get to where you are. People or companies don’t become successful by chance. Yes, while sometimes people hit gold and achieve rapid success, behind the scenes is almost always filled with fear, doubt, challenges and failures first. It is the persistence to keep going that creates the “overnight success.”
Persistently doing what it takes, testing what works, trying new ideas, and working on time-tested (over 10 years) phases to attract clients, ensures a money mindset AND gives you the ‘how to be wealthy’ formula’s.
Knowing these phases will allow you to be realistic around your success, help you overcome your fear and doubt that you’re not good enough, and give you a clear plan so you can move faster towards the success that you crave with the laser focus that you need so you know what to do next. And if you anything like me, you’ll love that!
Follow this Rapid Action Marketing Plan so you can get proven results – not overnight, but in a profitable and sustainable way…
Phase 1: Defining Your Niche, and Refining Your Message
This phase is when you’re focusing on defining the problems your market has, what your niche actually is and how you solve their problems. This involves discovering and defining what they struggle with and are really challenged by and coming up the time saving/cashflow injecting, peace-of-mind solutions. You’ll typically move through Phase 1 within the first 2-3 months in building your business.
Phase 2: Rapidly Build Your List
Once you have clarity on who your market is and how you can solve their pain, you’ll be onto Phase 2, which is all about building your list as quickly and as proactively as you can. Ideally, you’re aiming to attract clients to your email list by offering them value for example a free ‘taster’ of what you do first. Clearly, you must have Phase 1 in place before you can focus on building your list so you know exactly who you are targeting and you can then build your marketing material around them.
Phase 3: Making Irresistible Offers
Here is where you create your first passive income products from what you naturally know. You can also create tiered packages that give you the confidence to know exactly what you’re selling and so you know how to charge for your services.
With your packages and first passive income product in place you’ll begin to see how much you have to offer! This is typically done from month 6-7 onward.
By seeing the different phases, you get a sense of how long it can take to get to consistent (or even any) cash flow in your business, as well as stave off any frustration and overwhelm you may feel as you get your small business off the ground or continue to build it. Remember, it takes twice as much fuel for a jet to take off as it does to cruise at altitude. It’s the same in your business. You’re putting in more effort in the beginning but you’ll be cruising later.
Of course this is based on a typical business phase model. You are free to move through it faster or slower, depending on your time, efforts and sense of urgency!
I go into this business phase model in a lot more detail with my private clients as well as in my RAMP Workshop, so if you’d like to learn more, click here.